CPL Aromas are a multi-national, award-winning fragrance house with an annual turnover of over $100m. The largest fragrance-only fragrance house in the world, CPL works with major international brands to create innovative, bespoke perfume compounds for use in fine fragrance, personal care and household products.
Juice have been working with CPL for several years, designing and producing branded marketing collateral for their innovative fragrance technologies.
We recently helped CPL launch Aromafusion, a unique fragrance creation technology that signals a revolutionary breakthrough in perfumery and fragrance. Juice created and shaped the identity of this new product, supplying a variety of marketing materials including a promotional book describing the creative possibilities opened up by using Aromafusion.
Juice also developed a logo brand identity and supporting collateral for CPL’s Aromacore fragrance encapsulation technology. Our team worked at a highly technical level to understand the unique chemistry behind Aromacore and then scripted and produced an informative video, marketing brochure, website content and digital advertising assets.
For Aromacore’s launch, Juice also designed and produced a full range of branded collateral, including a presentation folder, bag, product sample case, credit-card style USB drive, desk note pad, product sample card and promotional pen. Following a very successful UK launch the technology and marketing collateral was implemented worldwide.