When forward-thinking cab company, Happicabs, wanted to refresh their brand – with a new logo, website and mobile app – to build on their position as the premier taxi firm in the Chelmsford area, we were delighted to assist.
Established in 1958, Happicabs have been providing a top-quality taxi service for nearly 60 years, and part of their longevity is their ongoing ability to recognise and embrace new trends.
They appreciate the value of a strong brand identity in defining and communicating a company’s core brand values – in the case of Happicabs, this is an easy-to-book happy and pleasant journey in a comfortable car from a trusted and reliable long-standing firm.
Juice helped Happicabs achieve their objectives by providing a suite of creative services including a new friendly, accessible and easily identifiable logo, a fully responsive, user-friendly new website, a corporate brochure, range of literature and stationery, and vehicle graphics. We also created and implemented a marketing campaign for them to support the launch of their free mobile app – where customers can get a quote and book a journey at the touch of a button – and provide ongoing marketing support for their social media and print campaigns.