Motocaddy

Motocaddy are now the UK’s number one electric golf cart manufacturer. Juice have worked with Motocaddy for many years and are delighted to contribute to their continuing success, working on a variety of branding and advertising projects.

The project shown here required Juice to devise a new logo and brand identity whilst simultaneously producing creative innovative advertising visuals to promote the launch of the S3 Pro caddy. We selected a former cold-war bomb shelter for the photo shoot, creating unique and stunning imagery.

Juice recently worked on the latest project for the branding of a low-ion battery and charger set; one of many accessories that Motocaddy offer. The visuals needed to reinforce the strong Motocaddy brand identity and attract potential buyers from the brand-aware audience of golfing enthusiasts.

Furthermore we needed to create a separate sub-brand image, with a distinct Motocaddy stamp on it. Juice devised the strong “Lithium” concept; being both an ingredient of the battery and a powerful sub-brand name. Juice applied strong brand principle to craft the new style, reflecting the high-tech nature of the new eco power supply.

 

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