Panasonic

Juice was invited, at short notice, to pitch for a UK brand awareness campaign for Technology giant Panasonic’s AQUAREA products- “the most comprehensive, versatile and cost-effective range of air-to-water heat pumps on the market”.

Juice successfully won the competitive tender by thinking with a shrewd ROMI mind; segmenting the audience to find the prime target group and considering the best possible routes to market.

Juice then produced an all encompassing marketing solution with a full suite of materials in both print and digital. This involved creating unique copy and designs for a pan-media heavyweight flight and a full campaign structure which included a strategy for managing advertising led enquiries with a detailed call centre customer service script.

The campaign was constructed to ensure measurable ROMI by maximising advertising spend to cover a wide range of media. All media deployments have exhibited enhanced dwell time in situ and have led to an increased market share and sales.

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