Thorn Lighting is one of the strongest names in the lighting industry and helping to craft their brand has given Juice huge experience on how important strategic corporate branding design is to successful business growth.
Thorn Lighting have played a crucial part of Juice’s success within the lighting industry since day one, and are still a big part of our studio output everyday. As one of our earliest clients, Juice are delighted to be Thorn’s agency of choice for launching new products, producing comprehensive catalogues in multi-languages, price lists, email marketing, wholesaler campaigns, photometric line drawings and corporate videos.
The lighting Industry is a hugely challenging and interesting arena to work in; the technology is always changing, as is consumer behaviour – Juice work with Thorn to ensure all their marketing output is always cutting-edge. With the target audience ranging from electrical installers, contractors, facility managers, architects and wholesalers, the test is to create something that works at each level with the right message!
The most challenging part is keeping brand consistency across all marketing communications, and more importantly, keeping a united voice and brand across Europe. Working with a brand like Thorn allows Juice to deploy the latest and best designs for the marketing of a world-class lighting giant!